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Wednesday, 13 August 2008
Internet News Services Explode Online
It seems no matter how much information comes availableonline, people thirst for more. To illustrate this point, just take a look at all theonline news services sprouting up on the web like gardenweeds. With the click of a mouse you can instantly searchthousands of news sources for specific and timelyinformation on virtually any topic you choose. Heck, if you're a real news junky, you can even get up-to-the-minute news emailed straight to your desktop!Now, I'm the first one to say that nothing beats a goodold-fashioned newspaper you hold in your hands. Few things rate as relaxing as a cup of coffee, a quietmorning, and today's newspaper ready for my inspection. Infact, my day doesn't officially start until I walk to theend of my driveway to retrieve the paper (occasionally fromunder a bush). But as much as I love the paper, it rarely contains storieson highly-specialized subjects such as the latest emailmarketing laws, html parsing, and search engine promotion.Of course, it doesn't make sense for virtually any localnewspaper to carry news about email marketing laws (otherthan how they affect consumers) because the market demandsimply doesn't exist on that level. However, around the world, thousands of people just like mewant to know the instant a news story breaks on the latest"Can Spam" legislation, and that's where online newsservices come into play.Log on to http://news.google.com, http://news.yahoo.com andwww.news.com to search thousands of different news sourcesfrom around the world. On these sites you can dig up information on anything fromcurrent world events and your favorite Spanish soccer team,to cattle tagging regulations in Argentina (no kidding) andthe exploding online auction markets in mainland China. News from around the world on virtually any subject waitsliterally just a few keystrokes and a mouse-click away. An incredibly useful feature offered by many of these sitesincludes email notification based on your keyword searchcriteria. So instead of paying a "clipping" service to find articlesand send them to you, these websites will do it free.Now how could you use this type of news notificationservice? Well, imagine you own stock in a specific company. Youcould subscribe to a number of different news services andhave them send you breaking stories about the company, CEO,affiliated companies and anything else you choose. Or, let's say you deal in a very specific industry, such asreal estate investment publishing. You could sign up to get notified any time a news storygets published about changing regulations, interest ratesor other factors affecting your business. All this online news certainly does not rate a substitutefor morning coffee, local and national news, and animportant ritual to start the day, but it has a place,especially for extremely specialized areas of interest,hobbies, or business news. Watch for many new services, software, and opportunities toarise from this growing and dynamic area of onlinepublishing.
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